Kwena Artist Management

Nurturing Talent, Elevating Careers.

We are a premier artist management company, bridging the gap between exceptional talent and extraordinary opportunities.

About Us

Kwena Artist Management is a South African-based record label and artist management company specializing in the production, distribution, and promotion of music and associated recordings. The company is dedicated to the development and management of artists, overseeing their careers, branding, and commercial opportunities.

At Kwena Artist Management, we take pride in representing artists across various disciplines, offering tailored management solutions to help them thrive. Whether you’re an emerging talent or an established name, our mission is to guide your career to new heights.

– Our Story:

“Founded with a passion for creativity, Kwena Artist Management consists of a team of industry experts, we are dedicated to supporting artists in achieving their full potential.”

– Our Mission:

“To empower artists with the tools, resources, and opportunities they need to succeed, while fostering a culture of creativity, integrity, and professionalism.”

– Our Values:

  • Integrity: “We build relationships on trust and transparency.”
  • Passion: “Our love for the arts drives everything we do.”
  • Innovation: “We embrace creative solutions to navigate an ever-evolving industry.”

Our Team

Craig Lucas

Director

 

Eben
De Jongh

CEO

 

Yolandie
De Jongh

Marketing Director

 

Our Services

Talent Representation

Comprehensive management services for musiciansand other creative professionals, ensuring that their careers are managed with care and precision.

Career Planning and Development

“Strategic guidance to shape and sustain long-term success, tailored to each artist’s unique vision and goals.

Event Bookings and Coordination

Connecting artists with opportunities to shine, be it performances, appearances, or collaborations.

Brand Building and Marketing

We help artists develop a personal brand that resonates, leveraging innovative marketing strategies and public relations expertise.

Contract Negotiation

Ensuring favorable agreements that protect and promote our clients’ interests.

Creative Consulting

Offering expert advice to artists on projects, partnerships, and career decisions.

Kwena Artist Management operates as a full-service record label while also offering tailored management services to artists seeking independent career growth. Our mission is to develop and support artists while maximizing their revenue potential across all sectors of the music industry.

Our Artists

“We believe no two artists are the same. That’s why we offer tailored management plans to fit individual needs.”

Craig Lucas

Craig Lucas is a self-taught, queer singer-songwriter from the Cape Flats who rose to fame after winning The Voice South Africa in 2017. Blending emotional alternative pop with powerful vocals, he creates music that resonates with outsiders while addressing themes like mental health, love, and social identity—all wrapped in catchy, impactful melodies.

Metro Villa

Metro Villa are the punk rocking, on-stage lunatics your chiropractor warned you about. From Cape Town, South Africa, the indomitable quartet uses frolicking riffs, loud and melodic vocals, and earthquake inducing drum fills to groove you to smithereens.

Ruben Gerritz

Ruben Gerritz is a Cape Town-based singer-songwriter known for his unique blend of blues, indie pop, and African influences. Founder of the Ruben Gerritz Trio, he gained international recognition with singles like “Hambisa” and “Different,” touring Europe extensively. Since 2019, Ruben has focused on his solo career, performing across Europe and releasing new music. With over 500 original songs, he’s built a strong presence performing at events and festivals. In 2020, he launched his own recording studio, collaborating with top South African artists, and continues to grow as a respected figure in the music industry.

Faker Streets

Faker Streets is the dynamic duo of singer Liam Burger and producer/session drummer David Jones. Formed with the perfect mix of experience and innovation, Faker Streets blends alternative rock, pop, and hip-hop influences to create a sound that captivates diverse audiences. Known for their electrifying stage presence, the band is quickly rising as a standout act in the South African music scene.

Yaaz

Cape Town-born hip-hop artist YAAZ, 18, blends the soul of early 2000s music with a bold, modern sound shaped by his upbringing and cultural roots. A scholarship to M&M Music Academy refined his skills, but his unique style—infused with nostalgic beats, experimental flair, and personal storytelling—was forged in the sounds of his childhood. Inspired by legends like Tyler, The Creator and Michael Jackson, YAAZ is carving out a new wave in hip-hop, honoring the past while fearlessly shaping its future.

Switch Out

Switch Out is a dynamic function band featuring Stefan Louw, Matteus Rhaubenheimer, Joseph Ford, Luca Haman, Dean De Jongh, and Estian Mayer. More than just a typical cover band, Switch Out operates as a revolving cast of talented musicians, each skilled in playing multiple instruments and delivering strong vocals. The band’s unique approach keeps every performance fresh and exciting. For each song, the member whose voice best suits the vibe takes the lead, ensuring the perfect fit for every moment. Whether smooth and soulful or upbeat and energetic, Switch Out seamlessly adapts to create the ideal atmosphere for any event. With their versatile sound and engaging stage presence, Switch Out guarantees a vibrant, ever-evolving musical experience that leaves audiences entertained and events unforgettable.

Dean de Jongh

Dean de Jongh is a rising South African guitarist and songwriter known for his soulful jazz repertoire and versatile performances. Over the past four years, he has played at top venues and festivals, collaborated with artists like Craig Lucas, and showcased his range in tribute shows to Fleetwood Mac and Eric Clapton. With a unique blend of emotional depth and technical precision, Dean is currently working on his debut EP with producer Ruben Gerritz, with his upcoming single Conversations set to highlight his evolving artistry and storytelling.

The Divas

Erin Simpson and Deorinda Williams, now performing together as The Divas, are a powerful duo shaped by their individual journeys through South Africa’s performing arts scene. Erin, a gifted vocalist from Johannesburg, began her training at age 11 and is currently honing her skills at M&M Music Academy while pursuing a BA in Sound Technology and Production at Cape Audio College. Deorinda, with a background in Film and Live Performance from AFDA and a Grade 8 certification in musical theatre from M&M Music Academy, made her stage debut in Legally Blonde at Artscape Theatre and brought her talent to Stardust Theatrical Diner. Now united as The Divas, they combine their passion, skill, and charisma to light up stages together.

Luca Hamman

Luca is a versatile South African vocalist, guitarist, and performer known for her dynamic range across pop, rock, jazz, country, blues, and musical theatre. With a Rockschool Grade 8 certificate, a diploma in vocal performance, and years of stage experience, she seamlessly adapts to any setting, from weddings and restaurants to festivals and theatres. Performing solo or with ensembles, Luca captivates audiences with her warmth, passion, and bilingual (English & Afrikaans) delivery. Beyond performing, she is a dedicated music educator, inspiring students in vocals, instruments, and music theory with her supportive teaching style.

Helen Sauerman-Faurie

Helen Sauerman is a versatile vocalist, arranger, and educator known for her soulful jazz-infused tone and technical precision. As a vocal coach at M&M Music Academy and leader of the A Cappella Society, she inspires students through creative arrangements and collaborative performance. Her work has shaped the sound of artists like Mage Troskie and Liam Burger (Faker Streets), and in 2022 she trained under world-renowned arrangers at the A Cappella Academy in Los Angeles. Balancing artistry with mentorship, Helen is recognized as a sought-after performer, arranger, and vocal educator in South Africa.

Gremlin

Gremlin is a renowned Cape Town DJ and turntablist with over 15 years of experience, celebrated for his technical mastery, versatility, and crowd-commanding energy. Winner of the 2017 Red Bull 3Style South African Championship, he has headlined major stages including Rocking the Daisies, the Kaytranada Timeless Tour, and the SVNS Rugby World Cup Fan Festival. Beyond live shows, Gremlin is known for his standout “Impossible Mix” segment on 5FM, where he blends unexpected tracks with precision and creativity. Dedicated to mentorship, he shares his craft through workshops and training, cementing his role as both an innovator and ambassador for DJ culture in South Africa.

Foreplay

Foreplay is a dynamic Cape Town DJ duo made up of Gremlin and Kane, uniting technical precision with genre-bending creativity. Known for their seamless back-to-back chemistry, they deliver bold, high-energy sets that move effortlessly between house, amapiano, hip-hop, and electronic sounds. Together, they’ve headlined major festivals and built a loyal following with performances that are immersive, unpredictable, and artfully crafted. More than a collaboration, Foreplay is a reimagining of DJ culture, pushing boundaries and creating unforgettable dancefloor experiences.

Kane

Kane is a genre-defying DJ and curator celebrated for his bold, immersive sets that blend house, hip-hop, afrobeat, amapiano, and electronic sounds. Known for his sharp technical skill and ability to connect with audiences, he has performed at major events like Rocking the Daisies, Kaytranada’s Timeless Tour, and Everyday People. As the founder of The Kave, an acclaimed event brand championing authenticity and sonic exploration, Kane has built a platform that nurtures talent and community. A tastemaker and innovator, he continues to shape South Africa’s music scene with performances that are unpredictable, high-energy, and emotionally resonant.

We Offer

Booking and Tour Management

Organising gigs, tours, and performance, ensuring smooth logistics and high-impact shows.

Music Distribution

Helping musicians get thier work on streaming platforms, radio, and physical stores.

Brand Development

Crafting unique artist branding, including visual aesthetics, logo design, and social media presence.

Licensing & Publishing

Assisting with song licensing for movies, commercials, and TV shows, as well as royalty management.

Networking Opportunities

Connecting artists with industry insiders, producers, or collaborators for career growth.

Fan Engagement

Creating strategies for maintaning loyal fanbases through executive content, newsletters, and merchandise.

Artist Management in South Africa

Our artist management services are uniquely designed to cater to the vibrant and diverse South African music industry. Here’s how we can help you shine:

Career Development

We work closely with artists to craft personalized career roadmaps, helping you navigate the local industry and position yourself on a global stage.

Industry Connections

With our extensive network of local promoters, music festivals, radio stations, and digital platforms, we connect you with the right people to expand your reach.

Support System

We handle all the behind-the-scenes work, contracts, logistics, tour planning, and more, so you can focus on your artistry.

Branding & Identity

From Cape Town to Johannesburg and Durban to Pretoria, we understand the nuances of the South African market. We help you create a brand that resonates with your audience while reflecting your authentic self.

Cultural Relevance

We honor South Africa’s rich musical heritage and guide artists in blending local flavors with global trends to create music that stands out.

Deep Roots in South Africa

We have an in-depth understanding of the local music landscape and the unique challenges and opportunities it offers.

Let’s Build Your Legacy