About Us
Kwena Artist Management is a South African-based record label and artist management company specializing in the production, distribution, and promotion of music and associated recordings. The company is dedicated to the development and management of artists, overseeing their careers, branding, and commercial opportunities.
At Kwena Artist Management, we take pride in representing artists across various disciplines, offering tailored management solutions to help them thrive. Whether you’re an emerging talent or an established name, our mission is to guide your career to new heights.
– Our Story:
“Founded with a passion for creativity, Kwena Artist Management consists of a team of industry experts, we are dedicated to supporting artists in achieving their full potential.”
– Our Mission:
“To empower artists with the tools, resources, and opportunities they need to succeed, while fostering a culture of creativity, integrity, and professionalism.”
– Our Values:
- Integrity: “We build relationships on trust and transparency.”
- Passion: “Our love for the arts drives everything we do.”
- Innovation: “We embrace creative solutions to navigate an ever-evolving industry.”
Our Team
Craig Lucas
Director
Eben
De Jongh
CEO
Yolandie
De Jongh
Marketing Director
Our Services
Talent Representation
Comprehensive management services for musiciansand other creative professionals, ensuring that their careers are managed with care and precision.
Career Planning and Development
“Strategic guidance to shape and sustain long-term success, tailored to each artist’s unique vision and goals.
Event Bookings and Coordination
Connecting artists with opportunities to shine, be it performances, appearances, or collaborations.
Brand Building and Marketing
We help artists develop a personal brand that resonates, leveraging innovative marketing strategies and public relations expertise.
Contract Negotiation
Ensuring favorable agreements that protect and promote our clients’ interests.
Creative Consulting
Offering expert advice to artists on projects, partnerships, and career decisions.
Kwena Artist Management operates as a full-service record label while also offering tailored management services to artists seeking independent career growth. Our mission is to develop and support artists while maximizing their revenue potential across all sectors of the music industry.
Our Artists
“We believe no two artists are the same. That’s why we offer tailored management plans to fit individual needs.”
We Offer
Booking and Tour Management
Organising gigs, tours, and performance, ensuring smooth logistics and high-impact shows.
Music Distribution
Helping musicians get thier work on streaming platforms, radio, and physical stores.
Brand Development
Crafting unique artist branding, including visual aesthetics, logo design, and social media presence.
Licensing & Publishing
Assisting with song licensing for movies, commercials, and TV shows, as well as royalty management.
Networking Opportunities
Connecting artists with industry insiders, producers, or collaborators for career growth.
Fan Engagement
Creating strategies for maintaning loyal fanbases through executive content, newsletters, and merchandise.
Artist Management in South Africa
Our artist management services are uniquely designed to cater to the vibrant and diverse South African music industry. Here’s how we can help you shine:
Career Development
We work closely with artists to craft personalized career roadmaps, helping you navigate the local industry and position yourself on a global stage.
Industry Connections
With our extensive network of local promoters, music festivals, radio stations, and digital platforms, we connect you with the right people to expand your reach.
Support System
We handle all the behind-the-scenes work, contracts, logistics, tour planning, and more, so you can focus on your artistry.
Branding & Identity
From Cape Town to Johannesburg and Durban to Pretoria, we understand the nuances of the South African market. We help you create a brand that resonates with your audience while reflecting your authentic self.
Cultural Relevance
We honor South Africa’s rich musical heritage and guide artists in blending local flavors with global trends to create music that stands out.
Deep Roots in South Africa
We have an in-depth understanding of the local music landscape and the unique challenges and opportunities it offers.
